Q&A with Deena Lender

Our Citizens of Humanity Sales Rep

Q&A with Deena Lender

Some may say that September is a month of switching gears. This is certainly true for us. Instead of dreaming of sunny days at the beach, we have apple-picking, fall-scented candles, football and Frye boots on the brain. 

I mean, how could we not be excited for this transitional month, especially when we have so much exciting stuff planned for Bliss - it involves “fall makeovers” for both our stores (think cashmere sweaters, plush corduroys and wool scarves!), a NYC buying trip, and our first-ever trunkshow with Citizens of Humanity! We’re thrilled (and you should be too), particularly since there will be free giveaways, denim raffles, mountain-high piles of jeans, and our COH sales rep will be in town.

Meet Deena, our super helpful & knowledgeable sales rep from COH. Trust us, she knows her denim! That said, keep reading to find out more about her career at COH, details on her (denim) wardrobe, and other secrets - all pertaining to denim:

First of all, thanks for taking the time to do this Q&A blog with us. For our readers who aren’t as familiar with Citizens of Humanity as we are, can you tell them a little about the company?

Here’s a little history about the brand & our founder, Jerome Dahan. It’s pretty interesting stuff:

Parisian-born Jerome Dahan founded Citizens of Humanity in 2003, but his passion and experience in denim started long before then. In 1981, he discovered his talent for design & took a job with Guess Jeans - a job that would forever change his life. At Guess, he felt like something was missing & made it his goal to one day recreate the market for the next generation of jean wearers; he had a plan for the future of denim.

In 1999, Dahan conceived the idea that became 7 for All Mankind - a brand that would change the industry like only a few brands ever have. Dahan introduced new fits, new denim fabrics, new washes and new finishing techniques (which included Dahan’s signature vintage center crease line that made both a flare and boot leg look slim & sophisticated).

After leaving 7 for All Mankind in 2002, Dahan took the opportunity to fully bring his vision to life with a new brand - Citizens of Humanity! Dahan set his company up for success by bringing in a skilled team & joining forces with his long-time mentor Adriano Goldschmeid (in 2007). Today, he takes great pride in being a brand that is not only about craftsmanship & quality, but also about people and creating a culture that focuses on creativity & inspiration. Made in the U.S., COH jeans have truly changed the denim world with their cutting-edge details, supreme comfort and perfect fit.

“We are all Citizens of Humanity.” - Jerome Dahan

How long have you worked for COH?

I have worked for COH for the past 9 months; however, I had been the showroom fit model for over 2 years and an avid promoter of the brand before that. I still have my first pair of Citizens I bought back in 2007!

What’s a typical work day like for you?  What do you like best about your job?

I like that I am always on the move! I also enjoy the constant communication between myself and the buyers. Whether it be selling, traveling to visit stores, or speaking with the buyers & customers – I am always learning something new. 

We’re loving all our new fall arrivals from COH - everything looks great! What’s your favorite jean from the fall collection?

Ahh... so many to choose from! My personal favorite would have to be the Rocket in the leatherette. It’s a high rise skinny in our super-stretch fabric that looks like leather. It just makes you feel sexy.

What jean (fit & wash) has consistently been a bestseller for COH?

This is always changing. I would have to say that our Avedon skinny is our bestseller for fall, particularly in our super-stretch axel wash, which is a nice black.

How many jeans do you actually own? What’s your go-to pair?

Too many to count! My go-to jeans have been my Avedon super-stretch skinnies for a while now. I own these in a bunch of different washes & wear them year-round, with booties in the fall and rolled up in the summer.

What’s your favorite denim trend? How do you wear it?

We have this new cut called the Racer. It’s a low rise skinny and you put them on and just feel cool. I wear them with a loose shirt, tuck the front of the shirt in and let it hang out in the back. You can even cuff them or wear them straight!  

We’re big fans of denim pieces that aren’t jeans (like shirts, skirts, etc.). What’s your favorite non-jeans denim staple?

The cocoon vest in flurry will be my new go-to for fall!

We’ll be attending Coterie in a few weeks to check out all the spring 2013 collections. What can we expect to see at COH’s booth?

Spring 2013 will reveal a softer side of denim with a translucent & airy element. You’ll see a color pallet of lavender & sorbet, along with vintage washes, soft florals and harvest themes. Distressed denim will be shown throughout, offering a naturally-aged appearance, and can be found in the new “boy” relaxed fits. You will see a new moto pant which lends a Parisian street feel to the collection, while the Racer expresses a very ladylike sexiness.   

A lot of our customers ask us for tips on caring for their new jeans. What laundry tips do you have?

Each jean has washing/care instructions. I usually wash mine inside out and hang dry.

{A special thank you to Deena for taking the time to chat with us. We’re really looking forward to having you in our Portland store for the trunkshow - see you on Thursday!}

<3 Keriann

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