MOTHER Knows Best!

Mother - it's a word that means something to everyone. It's iconic, nurturing, and holds strong emotional value. And in honor of Mother's Day (& all you stylish moms out there!), we thought it would be perfect timing to highlight one of our favorite (and newest) denim lines - MOTHER Denim. Trust me when I say, these jeans are not your typical "mom jeans." In fact - and I think you'll quickly see - MOTHER is a play on opposites. They're soft, yet still sexy. They're comfortable, yet they still turn heads. To us, MOTHER is the best of both worlds.

Here's their story:

Experts Lela Tillem (former head of sales and marketing at Citizen's of Humanity) and Tim Kaeding (former creative director at 7 for All Mankind and The Gap) joined forces in 2010 and created MOTHER Denim. Kaeding had the idea to use soft, luxurious fabrics that feel like cashmere and pair this texture with the sleek look and unmatchable fit of authentic West Coast jeans. Each pair of MOTHER jeans is sewn on-site at their production locations in Los Angeles, where they are also treated with elaborate used-look techniques, decorative seams and stone-washing. No detail is overlooked - from the choice of buttons, seams and pocket sizes, down to proportions and positioning. With such a keen eye for the fine details, it's no surprise that MOTHER's first collection in Spring 2011, was proclaimed by fashion magazines and bloggers to be the new "must-have" label. Now in their third major season, the young brand holds it's own as an innovative leader in the denim market.

I absolutely love MOTHER's inspirational story, but let's be honest - we buy jeans based on how they look and feel. Maybe you want a casual wide-leg jean for summer - MOTHER has you covered. Or you're in the market for the perfect cropped jean - MOTHER is the answer again. And here's the good news: All week I will be covering the different cuts that MOTHER has to offer - "7 Days of MOTHER Denim!" By the end of the week, you'll be fully-educated... and finding your new favorite jean will be that much easier!

You'll also want to stay tuned because...

We're giving away a FREE pair of MOTHER jeans! All you have to do is comment on this blog (or any of the posts throughout the week) to be entered! (I'll be posting it on our Facebook & Twitter pages as well - so any comments or re-tweets will get you entered too!) Oh, & all MOTHER Denim will be 10% OFF in our stores - all. week. long.

{Tell me: Who's excited about the giveaway? Do you own some MOTHER jeans already?}

Happy MOTHER's Day!

♥ Keriann