A Fresh Look: Behind the Scenes of Our Fall Photoshoot

This season we turned our focus to a full image update for our website. The goal was simple: to create visuals that reflect the elevated, effortless style at the heart of Bliss.

The Setting: The Yellow Field

The Yellow Field,  the most gorgeous new wedding venue and family farm, was the perfect setting. Tucked into the Maine countryside, the property’s golden light and serene landscape brought a natural ease to the day. The surroundings gave the imagery a sense of calm beauty that feels entirely at home in our world.

The Muse: Erin Flett

Having Erin in front of the camera felt like the most natural choice. She is a well loved Maine artist and a longtime friend of Angie, and her presence brought a sense of authenticity and artistry to the shoot. Her daughter Breshia - a Bliss Photoshoot regular! - joined her, adding a layer of warmth and connection that shines through in every frame.

The Styling: Layers and Textures

This shoot was designed to highlight how beautifully our brands work together. Thoughtful layers and rich textures told that story — soft knits paired with structured denim, light blouses with cozy outerwear, accessories that finished each look with ease. Every combination was effortless, versatile, and true to the way our customers live.

The Update

These new images are now bringing a fresh perspective to our site. They are an evolution of our visual story — familiar yet refined — and they offer a closer look at the styles and brands you know and love.

Looking Ahead

As you explore the updated site, we hope the new imagery inspires you. From weekends in Portland to everyday dressing, these looks are made for the rhythm of your life, always elevated and always effortless.