J Brand was founded in 2004 by Jeff Rudes. His vision was to create classic & sophisticated jeans with an emphasis on fit. He wanted to create a jean that fit so perfectly that it followed the contours of one’s body. With that mission, J Brand was the first company to create a dark-washed skinny jean & really capitalize on the trend. It’s their winning combination of style, comfort and sexiness that has made J Brand a leader in the premium denim industry today.