Sisters, Kris and Kim Nations, began producing their original line of eclectic jewelry after being encouraged to do so by their mother. Both sisters cite the woman who raised them as the single most important role model in their lives, and her influence is evident in everything from their jewelry designs to their business model. Kris and Kim envision someone much like their mom as the wearer of their jewelry – "a graceful, worldly, confident woman with true personal style that transcends time and trends."